B – Brave [Berani]
R – Responsible [Bertanggung Jawab]
E – Effort & spirit [Usaha & Semangat]
M – Moving forward & team work [Maju Terus & Kerja Tim]
A – Act with ethic & honest [Berperilaku dengan Etika & Jujur]
R – Reliable & think globally [Diandalkan & Berpikir secara Global]
S – Schedule oriented & solid in the strategy [Berorientasi pada Jadwal & Kuat dalam Strategi]
C – Committed [Berkomitmen]
H – High quality in the results [Kualitas Tinggi dalam Hasil]
I – Improve in work ability (learning) & create high value (innovation)
[Berimprovisasi dalam Kemampuan Bekerja (Memahami) & Menciptakan Nilai Tinggi (Inovasi)]
F – Focused [Terfokuskan]
F – Flexible in serving clients [Fleksibel dalam Melayani Para Klien]
T – Trustable [Terpercaya]
E – Enhance the experience [Memperkaya Pengalaman]
C – Competent problem-solver (CAN DO) [Penyelesai Masalah yang Berkompetensi (BISA MELAKUKAN)]
H – High quality & performance of teams [Kualitas Tinggi & Kinerja Para Tim]
N – No delay and deliver the project on time [Tidak Terlambat & Menyelesaikan Proyek Tepat Waktu]
I – Intelligent in action [Cerdas dalam Berperilaku]
K – Key of the client satisfaction [Kunci Kepuasan Pelanggan]